Behaviour
NORION helps promote sustainable behaviour among citizens, users, customers and employees.
We know that there is often a difference between what people say and what they actually do in practice. This understanding is our starting point when we work to promote sustainable behaviour. We combine different methods to create actionable insights into people's attitudes and actions. This enables us to develop targeted solutions that contribute to sustainable change in practice.
What can we do?
With a strong team of anthropologists, ethnologists and sociologists, we have a solid methodological toolbox that we develop and adapt to the specific initiative. We facilitate user involvement, uncover attitudes and actions, evaluate effects, test new solutions and translate insights into tools.
NORION also uses behavioural design to promote sustainable behaviour. We know that when we change significant elements of a person's use situation, their behaviour in that situation will also change. Our starting point is therefore that we need to test new solutions in practice to see if they work as intended, and that we need to adapt the solution until we achieve the optimal sustainable behavioural change.
NORION behavioural studies can result in many types of deliverables; from analyses, recommendations and evaluations to campaigns, strategies and products.
What have we done?
NORION's specialists have implemented a wide range of projects that promote sustainable behaviour. Below we have selected 3 concrete examples of approaches and results:
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We have investigated what it takes to prevent littering in nature and urban areas. In a project for the Danish Environmental Protection Agency, NORION mapped waste volumes and causes as well as rationales behind littering. The survey also included an analysis of effective campaigns and methods as well as a behavioural study. Our behavioural study showed, among other things, that citizens distinguish between 'throwing waste' and 'leaving objects'. Many don't think it counts as littering if you put the item neatly on a bench or next to a rubbish bin. The outcome of the project was insight into how information campaigns can have the greatest possible positive and lasting effect, as well as knowledge on how to create behavioural change in the long term.
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We have investigated how the company EAT GRIM can create the most optimal ordering system for "ugly" Class II vegetables that takes into account the needs of the entire value chain in practice. The study is based on interviews with primary producers and professional kitchens as well as observations of the kitchens' use of Class II vegetables in practice, quantitative data analyses and test runs. The project results in a B2B ordering platform for Class II vegetables.
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We have investigated how young people's sustainable behaviour can be promoted in vulnerable neighbourhoods through leisure job training. In a project collaboration with FRAK and Urbanplanen, NORION facilitates an extensive involvement process where young people develop new types of leisure jobs that promote the SDGs. We test the new types of after-school jobs in practice and evaluate the effect that knowledge about the SDGs has on young people's attitudes and behaviour in relation to sustainability. The project results in new insights in the field and 3-5 tested and economically viable models for sustainable after-school jobs that can be scaled to municipalities, disadvantaged neighbourhoods and companies.
Who do you need to reach?
If you are interested in learning more about how NORION works with the subject, contact Johanne Skibsted Holm, Julie Granhøj, Katrine Weber.
Our business partners say ...
“DIEH faciliterer vi sammen med NORION projektet ”Partnerskab om Bæredygtig Fiskeri”, hvor vi samler danske aktører fra fiskeribranchen med meget forskellige interesser for at indgå i konstruktiv dialog og skabe samarbejde om bæredygtighedsudfordringer på tværs. Vi sætter stor pris på vores samarbejde med NORION; det er altid lærerigt, konstruktivt og sjovt. Sammen står vi stærkere i forhold til at skabe fremgang for bæredygtig forandring i denne sektor.”
“Vi sætter enormt stor pris på vores samarbejde med NORION. Et både berigende og meningsfyldt samarbejde, som oprindeligt udspringer af projektet Grøn Cirkulær Omstilling.
With tremendous professionalism and expertise in sustainable transition, including a solid business understanding, NORION is able to ensure that our ambitions for meaningful growth are translated into concrete actions and initiatives on a daily basis, benefiting both the environment and the people we surround ourselves with."“
“HORESTA med samarbejdspartnere kørte et madspildsprojekt, som NORION stod for. NORION gjorde et fantastisk stykke arbejde i forhold til ansøgning, gennemførelse af antropologiske studier i køkkener, udarbejdelse af målrettet kommunikationsmateriale og efterfølgende evaluering af projektet. Det gjorde det nemt for os at holde fokus på budskaber og indhold frem for en masse administrativt arbejde.”
“Vi havde i længere tid gået med en vision om at få vores rengøringsservice Svanemærket, og derfor kontaktede vi i 2018 NORION, som hjalp os gennem processen, stod for kontakten til Miljømærkning Danmark og fik sat vores miljøarbejde i system. De indsamlede dokumentationen til brug for svanemærkeansøgningen og hjalp os desuden med at optimere rengøringen på en række miljøparametre […]. Vi følte os i trygge hænder og kan på det varmeste anbefale NORION til at facilitere en miljømærkningsproces.“
“NORION har været en vigtig sparrings-partner for Stop Spild Af Mad både i faglige spørgsmål om madspildsdagsordenen, i projektledelse og fundraising, samt ikke mindst i udviklingen af foreningens bæredygtige forretningsmodeller, erhvervspartnerskaber og varigt samarbejde med fødevaresektoren.”
“Vi har nydt godt af vores strategiske samarbejde med NORION, der har været dygtige til at strukturere store projekter, så at de fremstår logiske og gennemførlige. Vi har altid opfattet medarbejderne i NORION som lydhøre og samarbejdsorienterede og de har altid reageret hurtigt hurtigt på muligheder og med en stor fleksibilitet. Vi har således kun ros til overs for NORION og deres medarbejdere!”
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