Green Claims
The Green Claims Directive introduces stricter requirements for marketing using environmental claims. For companies focused on green transition, the directive presents an opportunity to strengthen credibility through transparent and well-documented communication.
We support your business in navigating the new requirements, building robust documentation, and ensuring your green messages meet the directive’s standards.
What Is the Green Claims Directive?
The directive aims to regulate how companies communicate their sustainability efforts, with the purpose of protecting consumers and promoting genuinely sustainable choices. Ultimately, it seeks to combat greenwashing and strengthen consumer protection and trust in businesses.
The Green Claims Directive sets out several requirements for companies wishing to market their green initiatives to consumers, including:
- Companies must be able to substantiate their claims with data and verifiable facts.
- Communication about green initiatives must be clear and not misleading, using simple and precise wording so that messages are easy for consumers to understand.
- If comparing your product to others, the comparison must be fair and based on equivalent data.
- You may only use environmental certifications if they are based on third-party verification schemes or established by public authorities, particularly when making claims about products' climate or sustainability impacts.
At Norion, we advise your business on assessing whether your current marketing aligns with the requirements of the EU’s Green Claims Directive. We also provide guidance and suggestions for future marketing efforts, ensuring they are backed by appropriate documentation.
Contact Senior Consultant & Chief of Communication
Lea Egebæk Eliasson
Phone: +45 27 52 39 38
Mail: lee@norion.dk
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Our services within Green Claims
At Norion, we offer a wide range of services related to the Green Claims Directive. Here are some of the most common:
Marketing material screening
We review your marketing materials and assess, whether your green claims meet the requirements for accurate and reliable communication.
Assessment and development of data substantiation
We support you in ensuring that your green claims are firmly grounded in data, enabling you to document and substantiate your sustainability efforts.
Formulation of green and ethical claims
We craft clear and accurate green claims that your company’s sustainability profile and build trust your customers and partners.
Staff training in Green Claims
We offer training programmes for your employeesto ensure they are confident in communicating sustainability accurately and in compliance with current regulations.
Market analysis on green communication
We conduct analyses of the market and your competitors’ communication, enabling you to critically reflect on how you can position your green messaging strongly and credibly.